Bombshell Summer Collection Gets A Boost with Multi-City Tour, Tie-ins
May 9, 2011 - We’re celebrating our new collection of summer’s sexiest bras, bikinis and beauty products by hitting the road with…our Bombshells! The Bombshell Summer Tour will stop in six cities, starting this week in Los Angeles and wrapping up in Dallas on June 9.
Adriana Lima, Candice Swanepoel, Alessandra Ambrosio and Erin Heatherton kick off the tour at Victoria’s Secret at the Grove on May 12—the day after we reveal our sixth annual What Is Sexy? List. Customers are invited to join the Angels in the Victoria’s Secret cabana to pose for pics and snap up some sexy styles from the new Bombshell Summer Collection.
The tour continues with Adriana at VS SoHo in NYC (May 19), Erin at VS Michigan Avenue in Chicago (May 25), Doutzen Kroes at the newly-opened VS Sherway Gardens in Toronto (May 31), Alessandra at VS Lincoln Road on South Beach (June 2), and Doutzen at VS Galleria Dallas (June 9). Along the way, Bombshells across the U.S. can get in on the action by rocking out to three Victoria’s Secret Bombshell Summer radio stations on Pandora from May 10-14, and with our first-ever Polyvore challenge from May 17-24.
And the tour doesn’t stop there! All summer long, all you Bombshells in the six tour cities—and across the U.S. and Canada—can check in to Bombshell Hotspots and Victoria’s Secret stores via Foursquare for a chance to earn a Victoria’s Secret Badge. Plus, we have Bombshell Summer swag and more coming your way via the Victoria’s Secret Facebook page, so make sure you’re a fan to get the latest. Get ready to see and be seen, Bombshell. This summer, it’s all about YOU!